Post by account_disabled on Mar 5, 2024 3:30:20 GMT
A book on tone of voice to learn how to make your brand recognizable In an extremely crowded world where everyone speaks at the same time, the only way to be heard is to develop a personal, recognizable and relevant tone of voice . Valentina Falcinelli , brand language expert, copywriter, trainer and founder of Pennamontata , the reference agency in Italy for copywriting, understood this well . Valentina has made tone of voice her forte, becoming one of the best-known experts in the sector and the first to dedicate an entire book to the topic. In this article we will see together some key points addressed in this book on tone of voice to help you understand if it is right for you.
What is tone of voice and why is it important Among all the elements that make up the brand's personality, the tone of voice is perhaps the one that, over the years, has received less attention and that, with the Belgium Phone Number increasingly preponderant number of emerging digital realities and contents, many companies have realized they cannot no longer ignore. Using the help of Kapferer's brand identity prism, Falcinelli introduces the topic of tone of voice, underlining its role in defining the brand's personality .
Prisma Kapferer Tone of voice The tone of voice is the underlying ingredient of a strong verbal identity and an emotional brand that knows how to speak to people but also knows how to listen to them, making them feel "at home". The author also highlights the important difference between voice and tone of voice. If the voice is the synthesis between what the company wants to communicate about itself and the emotions felt by the people who come into contact with it, the tone of voice is the way in which this is regulated in the various contexts and channels.
What is tone of voice and why is it important Among all the elements that make up the brand's personality, the tone of voice is perhaps the one that, over the years, has received less attention and that, with the Belgium Phone Number increasingly preponderant number of emerging digital realities and contents, many companies have realized they cannot no longer ignore. Using the help of Kapferer's brand identity prism, Falcinelli introduces the topic of tone of voice, underlining its role in defining the brand's personality .
Prisma Kapferer Tone of voice The tone of voice is the underlying ingredient of a strong verbal identity and an emotional brand that knows how to speak to people but also knows how to listen to them, making them feel "at home". The author also highlights the important difference between voice and tone of voice. If the voice is the synthesis between what the company wants to communicate about itself and the emotions felt by the people who come into contact with it, the tone of voice is the way in which this is regulated in the various contexts and channels.