Post by account_disabled on Nov 29, 2023 6:35:24 GMT
In practice, this strategy is applied through email campaigns responsible for reactivating customers from a base, encouraging them to make a decision. Remarketing can be used in different situations. It could be an email to remind a user about the products she added (and forgot) to her shopping cart, or even a notice about a promotion on the site that may interest that particular person. Remarketing has the objective of increasing conversions . It does so based on a simple idea: the consumer rarely makes the purchase after their first search. According to data from Google Adwords , only 3% of e-commerce visitors make an immediate conversion. This number can be even smaller when we talk about complex sales, such as those that require a quote request.
And what is the role of Remarketing in all that? It allows your consumer Phone Number List to have a more intimate contact with the brand through personalized messages in their inbox. Thus, the visitor remembers your offer, continues to consider the purchase and becomes increasingly convinced that it is worth closing the deal. You can think of this strategy as a version of follow up applied to the world of digital marketing. Still can't see the benefits of this strategy? So, know some data we selected from the AgilOne Marketing personalization report : 58% of people like to receive emails notifying that the products they searched for on the site went on sale; 51% stated that they appreciate receiving personalized emails and VIP treatment; 41% of adults between 25 and 34 years old appreciate receiving emails alerting them about shopping cart abandonment.
Furthermore, an MIT study shows us that the chances of generating engagement with a lead again drops by 10% if the follow-up is carried out more than an hour after the first interaction on the site. How to run a Remarketing campaign? To put your Remarketing strategy in motion, it is first necessary to create a plan to facilitate the mapping of leads found at different points in the purchasing process: awareness, consideration, purchase or loyalty. For this, Remarketing uses the list system. It is very similar to email marketing segmentation. Lists divide visitors to your site according to the type of action taken . For example: the email for those.
And what is the role of Remarketing in all that? It allows your consumer Phone Number List to have a more intimate contact with the brand through personalized messages in their inbox. Thus, the visitor remembers your offer, continues to consider the purchase and becomes increasingly convinced that it is worth closing the deal. You can think of this strategy as a version of follow up applied to the world of digital marketing. Still can't see the benefits of this strategy? So, know some data we selected from the AgilOne Marketing personalization report : 58% of people like to receive emails notifying that the products they searched for on the site went on sale; 51% stated that they appreciate receiving personalized emails and VIP treatment; 41% of adults between 25 and 34 years old appreciate receiving emails alerting them about shopping cart abandonment.
Furthermore, an MIT study shows us that the chances of generating engagement with a lead again drops by 10% if the follow-up is carried out more than an hour after the first interaction on the site. How to run a Remarketing campaign? To put your Remarketing strategy in motion, it is first necessary to create a plan to facilitate the mapping of leads found at different points in the purchasing process: awareness, consideration, purchase or loyalty. For this, Remarketing uses the list system. It is very similar to email marketing segmentation. Lists divide visitors to your site according to the type of action taken . For example: the email for those.